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Background & Challenge

Ground9 is a fictional coffee company located in Vancouver, BC. Part of its profit goes towards supporting the coffee farmers who supply their fair-trade coffee, building up the community by investing in social causes and scholarships, and preserving the environment through sustainable practices. The challenge is to design a logo for the company, develop a Corporate Social Responsibility (CSR) report with a strong, meaningful concept that will intensely connect with the stakeholder groups, and positively engage the community and its leaders.

Solution

Ground9’s logo — the coffee that’s being poured out — holds the idea of responsibility towards the community and environment. The CSR is built around the concept “Every bean counts, every drop counts, every person counts” — the three essential ingredients to make that perfect cup of coffee. Double exposure composites, an energetic colour palette, and bold typography have an immediate impact on the reader.

Background & Challenge

Ground9 is a fictional coffee company located in Vancouver, BC. Part of its profit goes towards supporting the coffee farmers who supply their fair-trade coffee, building up the community by investing in social causes and scholarships, and preserving the environment through sustainable practices. The challenge is to design a logo for the company, develop a Corporate Social Responsibility (CSR) report with a strong, meaningful concept that will intensely connect with the stakeholder groups, and positively engage the community and its leaders.

Solution

Ground9’s logo — the coffee that’s being poured out — holds the idea of responsibility towards the community and environment. The CSR is built around the concept “Every bean counts, every drop counts, every person counts” — the three essential ingredients to make that perfect cup of coffee. Double exposure composites, an energetic colour palette, and bold typography have an immediate impact on the reader.

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Thank you for your time! If you wish to inquire about any project in particular or just want to say hello, please send an email and I will get back to you shortly.

Thank you for your time! If you wish to inquire about any project in particular or just want to say hello, please send an email and I will get back to you shortly.

Thank you for your time! If you wish to inquire about any project in particular or just want to say hello, please send an email and I will get back to you shortly.

Thank you for your time! If you wish to inquire about any project in particular or just want to say hello, please send an email and I will get back to you shortly.

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Put a name to a face and connect @traceafox on:

LinkedIn
Instagram